Producer / Director: Jacob Mazonson
Animation Studio: Anzovin Studio
Client: American Canoe Association
Canoes, kayaks, and stand-up paddleboards were involved in 20% of all boating casualties when this PSA was made (U.S. Coast Guard 2013 Recreational Boating Statistics). In partnership with the American Canoe Association we created a video aimed at empowering kayakers and canoeists to take responsibility for their safety on the water.
The PSA is the most popular video the ACA has ever produced at over 40,000 views. Based on this video the ACA partnered with Jacob and Anzovin Studio to win a grant to produce another production animated survivor stories tolled by the survivors themselves.